# The best marketing automation and email software

> Tools for reaching an audience you already have: email campaigns, newsletters, lifecycle automation and the lists behind them.

Last reviewed 2026-09-23. Canonical page: https://launch500.com/best/marketing-and-email

## What has to be true to appear here

- Sends on your behalf to a list you own, with a working unsubscribe
- Handles consent and suppression rather than leaving it to you
- Publicly documented pricing, including the cost of list growth

## What every product here was put through


## The shortlist

Ranked by Crash Test score. Untested products appear below tested ones regardless of community rating.

| Product   | Crash Test | Verified reviews | From (5 seats) | Best for |
| --------- | ---------- | ---------------- | -------------- | -------- |
| Mailchimp | not tested | too few          | sales-gated    | -        |
| Kit       | not tested | too few          | sales-gated    | -        |
| beehiiv   | not tested | too few          | sales-gated    | -        |
| Brevo     | not tested | too few          | sales-gated    | -        |
| Klaviyo   | not tested | too few          | sales-gated    | -        |
| Buffer    | not tested | too few          | sales-gated    | -        |
| Hootsuite | not tested | too few          | sales-gated    | -        |

## Verdicts

## Frequently asked questions

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Launch500 independently tests SaaS and business software. Inclusion and order are not for sale: https://launch500.com/trust/how-we-make-money