# The best seo tools and web analytics software

> Tools that measure how people find and use a website: search rankings, backlinks, keyword research, and traffic and behaviour analytics.

Last reviewed 2026-09-23. Canonical page: https://launch500.com/best/seo-and-web-analytics

## What has to be true to appear here

- Measures a public website or its search performance, not only in-product events
- Own data collection or a disclosed data source, not a reseller of someone else's index
- Publicly documented pricing, including limits on rows, keywords or events

## What every product here was put through


## The shortlist

Ranked by Crash Test score. Untested products appear below tested ones regardless of community rating.

| Product          | Crash Test | Verified reviews | From (5 seats) | Best for |
| ---------------- | ---------- | ---------------- | -------------- | -------- |
| Semrush          | not tested | too few          | sales-gated    | -        |
| Ahrefs           | not tested | too few          | sales-gated    | -        |
| Google Analytics | not tested | too few          | sales-gated    | -        |
| Plausible        | not tested | too few          | sales-gated    | -        |
| Mixpanel         | not tested | too few          | sales-gated    | -        |
| Amplitude        | not tested | too few          | sales-gated    | -        |
| Hotjar           | not tested | too few          | sales-gated    | -        |
| PostHog          | not tested | too few          | sales-gated    | -        |

## Verdicts

## Frequently asked questions

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Launch500 independently tests SaaS and business software. Inclusion and order are not for sale: https://launch500.com/trust/how-we-make-money