Skip to content
Preview. Launch500 opens to the public soon; payments here are in test mode and no money moves.

Run by 99 Developers Ltd. Listings and Crash Tests pay for it. Money never buys a score or a place on the list. What money cannot buy

Trust centre

Money

Vendors fund this site. Here is exactly what that buys them.

Every site in this category is funded by vendors rather than buyers, including this one. Pretending otherwise would be the dishonest part. What matters is where the line sits, whether it is specific enough to hold you to, and whether it is enforced in the product rather than only in a policy page.

What money can never buy

This list does not change by negotiation, by contract size, or by who is asking. If someone tells you they were offered any of it, we want to know.

  • A Crash Test score, or any sub-score
  • Removal or editing of a published review
  • A place in a category hub, comparison or 'best' list
  • Position in any organic ranking or leaderboard
  • An earlier or more favourable Crash Test date
  • Suppression of a named failure in a test report
  • Access to a reviewer's identity
  • A launch badge, or any award
  • A place on the Launch500 list

Revenue by stream

Where the money will come from

No revenue yet. Once there is some, we publish the split by stream here every quarter.

Listings, £49 once

not yet taken money
How it works
A free listing gives a product a page on Launch500 and a nofollow link. The £49 Listing adds fourteen days in the Featured spots, labelled Sponsored, and a Listing badge. One payment, no renewal, nothing to cancel.
What it cannot buy
A place on the Launch500 list, a score, a vote, a review, or a followed link. A listing puts a product on the platform, never on the list.

Crash Tests, £1,450 once

not yet taken money
How it works
Puts a product on the bench with a named tester against its category's published scenarios, and the report goes out whatever it says. A passed Crash Test is the entry barrier to the Launch500 list.
What it cannot buy
The result, or a place on the list. A pass makes a product eligible and the February editorial decides. The fee is non-refundable regardless of verdict, and every commissioned test is permanently labelled vendor-commissioned.

Affiliate links

not yet taken money
How it works
We have no affiliate links today. If we add one, the button says so and the page discloses it at the top.
What it cannot buy
Inclusion, order or score.

Contributed articles, £89 once

not yet taken money
How it works
Buys an editor's read within five working days and one round of notes. Declined pieces are refunded in full.
What it cannot buy
Publication, a link in the body text, or any influence on a Crash Test, a score or a category hub.

Review campaigns

not yet taken money
How it works
A tool for vendors to invite a random sample of their customers to review. Random sampling is enforced by us, not chosen by the vendor.
What it cannot buy
Which customers are invited, or what happens to a negative review.

Badge licensing beyond the free embed

not yet taken money
How it works
Embedding a badge on your own site is free forever. Paid licence covers use in paid advertising, print and sales decks.
What it cannot buy
The badge itself. Awards are earned against published thresholds.

Enforcement

Why this is a boundary rather than a promise

A policy page is worth what sits behind it. Three things make this one hard to break by accident.
  1. 01

    Scoring code cannot read commercial data

    The code that computes Crash Test and community scores is not allowed to import offers, payments or vendor records. A lint rule refuses the import, and a separate check in every build fails if one appears.

  2. 02

    Ranking cannot read what anyone paid

    The function that orders a category hub takes tested scores and review data and nothing else. Whether a vendor bought a Listing or a Crash Test is not one of its inputs.

  3. 03

    Payment never touches a report

    A payment upgrades a listing automatically and does nothing else: it cannot edit a test report, a score or a review. Our testers are named on every report they run and cannot take money, hardware, hospitality or consulting work from a vendor we cover.

Listings, specifically

A listing puts a product on Launch500: a page, a link, and with the £49 Listing a fortnight in the Featured spots, labelled Sponsored. It never puts a product on the annual list, and it does not buy a score, a review or a followed link. Listing free is always available, so nobody can say we only cover the people who paid us.

Crash Tests and the list, specifically

A passed Crash Test is the entry barrier to the Launch500 list. The fee buys the test: the report publishes whatever it says, and a pass makes a product eligible, not selected. The February editorial weighs the test with reviews, customer feedback and our engineers’ view of how useful the product is.

We have no affiliate links. If we ever add one, the button says so and the page discloses it at the top.

What we will not do to make this work

We will not sell buyer-intent data that identifies an individual. We will not offer a vendor advance notice of a test result. We will not run a “sponsored category”, a paid inclusion tier, or an award that a vendor can buy. If the business does not work without those, the business does not work, and we would rather find that out than quietly cross the line.

Offered something on this list?

If any vendor, agency or reseller has told you they can get a score changed, a review removed or a placement in an editorial list here, tell us. We will publish what happened.

Corrections and accountability