Site map
Everything here, and what each bit is for.
There are seven page types and a lot of each. If you only remember one thing: a category hub is where you start and a crash test report is where you end up.
Page types
Seven templates, repeated
Category hub
/best/{category}31 pages
“Which of these should I shortlist?”
Definition, inclusion criteria, the scenarios we test, a ranked table, a capability matrix and real buyer FAQs.
Example: /best/crmProduct profile
/products/{product}120 pages
“What is this thing, and what do people who pay for it say?”
Both scores, capabilities, pricing summary, every verified review, and the launch history.
Example: /products/activecampaignCrash test report
/reviews/{product}0 pages
“What happened when you actually used it?”
Weighted sub-scores with methods, every named failure, who tested it, the evidence, and the fit statements.
Example: /crash-testsPricing receipt
/pricing/{product}120 pages
“What will this actually cost me?”
Dated captures of the vendor's own pricing page, change history, hidden costs with sources, and a cost calculator.
Example: /pricing/notionHead-to-head
/compare/{a}-vs-{b}0 pages
“I am down to two. Which one?”
One decisive verdict line, then sub-score gaps, cost at four team sizes, and both sets of named failures.
Example: /compareSwitching guide
/alternatives/{product}120 pages
“I already use this and I am unhappy. What now?”
Why members left, what they moved to, and what the migration actually cost them.
Example: /crash-testsVendor positioning
/positioning/{product}0 pages
“I make this. Where do I stand and what can I share?”
Rank, badges, share assets, every page you appear on, and what would move your score.
Example: /submit31 categories
Everything we cover
Business software
The systems a company runs on, sales, support, finance, people, delivery. Tested against the same fixed scenarios as everything else here.
19 categories · 107 products
- Customer engagement and lifecycle messaging platforms1
- Customer support and help desk software0
- Email marketing and lifecycle messaging software3
- CRM software and sales pipeline tools8
- Helpdesk and customer support ticketing software5
- Accounting and invoicing software for small business0
- Project management and team task tracking software8
- HR software and employee onboarding systems6
- Product analytics and business intelligence software0
- Productivity and document collaboration software9
- Finance, payments and banking software for business9
- SEO tools and web analytics software8
- Website builders and no-code app platforms8
- Developer tools and software engineering platforms8
- Founder essentials, incorporation and company admin8
- Team communication and meeting software7
- Marketing automation and email software7
- Design tools and visual collaboration software6
- Cloud hosting and infrastructure platforms6
AI agents and automation
The fastest-moving corner of SaaS, where vendor claims and measured behaviour diverge most. Where we test hardest.
12 categories · 13 products
- Workflow automation and integration software4
- AI agent builders and no-code agent platforms0
- AI customer support agents and helpdesk automation0
- AI SDR and sales outreach agents0
- RAG platforms and AI knowledge base software0
- Browser automation and web agent software0
- AI meeting notetakers and call recording software0
- AI document processing and data extraction software0
- Voice AI agents and automated phone answering0
- AI coding agents and automated pull request tools0
- LLM observability and agent evaluation tools0
- AI assistants and general-purpose AI tools9
The rest
Every other page, grouped by what you came to do
The List
You want to know which startups we rate, and how that decision gets made.
Find a tool
You are choosing software and want evidence rather than marketing.
Community
Reviewers and readers. Nothing here touches a score or a place on the list.
For makers
You built something. One-time payments, no subscriptions.
- Free listingA product page, live the moment you prove your domain
- Listing, £49Featured for a fortnight on the homepage and in your category
- Crash TestThe entry barrier to the annual list. We publish whatever it says
- Submit an articleAn editor's read, refunded in full if we decline it
- Open a vendor accountThe free account a company lists from. Never votes, never reviews
Trust
How this works, who pays us, and everything we have got wrong.
- How we testEvery scenario, published before we run it
- How we scoreAll the weights, decay and arithmetic
- How we verify reviewsThe five verification tiers
- How we make moneyRevenue by stream, and what is never for sale
- Corrections logEvery correction we publish, with what changed
- Who we areWho runs the bench, and the conflict-of-interest rules
For machines
Same content, without the HTML
/llms.txtSite map for assistants, with the funding disclosure at the top/best/{category}.mdAny category hub as markdown/products/{slug}.mdAny product profile as markdown/reviews/{slug}.mdAny crash test report as markdown/dataWhat you may do with all of itHow big this is
120 products · 31 categories · 0 crash tests · 0 comparisons · 0 verified reviews · 0 hours on the bench.
If you cannot find something, press ⌘K anywhere on the site and type what you are looking for.